Estb. 1882

University of the Punjab

MMG 7642: ENTREPRENEURSHIP

THEORY: Introduction to Entrepreneurship; Entrepreneurial Process; Business Opportunity Identification; Market Assessment; Financing the Emerging Firm; New Product Innovation; Technology Commercialization; Business Plan Development; Strategy and Entrepreneurship; Managing the growing firm.
PRACTICAL: Entrepreneurial project, Market / field surveys, Presentation of projects, Motivational technical meetings/ lectures/ sessions/ discussions about Entrepreneurship
Credit hours/ Marks:- 2+1

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