Main Page > MPhil in Public Relations and Advertising > Thesis or Project (PRAD-601)
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Thesis or Project (PRAD-601)
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At the end of the second Semester students will be required to present their proposal for either research project or thesis in a seminar attended by students and faculty members not later than six weeks after the end of the second semester. Before presenting their research/project proposal in the seminar, it will be mandatory for the students • To attend any three workshops designed to meet the needs of the students project and thesis which will facilitate them in their productions and in compiling, interpreting, and writing their research document. – Data Analytics – Academic Writing – Writing Literature Review – Linking Hypothesis with Methodology – NLE – Adobe Premier – Media Productions – Photography Final project Final Project will consist of two parts- media production/s and written work. Media production/s will be in the form of public relations/advertising project/documentary/short film. Written work will consist of minimum ten thousand (10000) words count based on research and project details. Students can complete their final project on any one of the following areas: 1. Public Relations/Advertising project/ Documentary or short film For PR/advertising project, production part will consist of three (3) TVCs and one documentary. Duration of TVCs should be under 120 seconds for each TVC and one corporate or public service documentary on the same topic with 5 to 10 minutes duration. Written work for PR project will include PR research, PR campaign including various tools of Public relations and theoretical details relevant to the project. Written work for Advertising project will include advertising research, SWOT and PESTEL analysis, proposed strategy, promotional campaign including approaches to IMC and theoretical details relevant to the project. OR 2. Final Thesis Final thesis will be an original research work presented in written format of minimum 15000 (fifteen thousand) words count. It must be in a proper format and include chapters specific to the academic writing format including introduction, literature review, methodology, findings and analysis, conclusion and references. |
| Credit hours/ Marks:- 6 |
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